Are tourism operators in Zambia welcoming to the idea to selling online?
• Generally when we explain the concept of www.thebestofzambia.com the reception is welcomed by 95% of tourism operators. Others find the concept very new and take time to understand the benefits. • There are always a small percentage of people who say they don’t need it as they have functioned fine without it – we believe that many of them will come on board eventually. • Originally we hoped to sell our yearly subscriptions online. Although we have that facility, there is definitely resistance in Zambia to paying online. Many businesses there do not have the right card for online payments. Those that do are suspicious of paying online. Generally the sales process takes longer than we thought originally, partly due to cultural factors – people expect a personal meeting initially; they don’t expect to have to pay immediately etc. Given an opportunity to start all over again, what would you do differently in launching your business and why? • We would not do much differently except possi
