Are Things Looking Up for Hewlett-Packard in Boise?
Hewlett-Packard’s printer division, based in Boise, is expecting improved sales next year — and what’s more, the industry agrees. By Sharon Fisher, 12-22-09 Amidst the news that Micron Technologies Inc. has made a $204 million profit this quarter—the biggest one in eight years, according to Idaho governor and Micron champion C.L. “Butch” Otter—Hewlett-Packard Co. is insisting prospects are improved for its printer division as well. Moreover, the company—which is not known for its marketing acumen; as the old joke goes, if HP were selling sushi, they’d market it as “cold, dead fish”—seems to be showing increased savvy in developing and leveraging new markets. HP’s fourth-quarter earnings, announced at the end of November, showed a 15 percent decline in revenue, to $6.5 billion, compared with the previous year. Supplies revenue was down 8 percent while commercial hardware revenue and consumer hardware revenue declined 32 percent and 17 percent, respectively. Printer unit shipments decre
Hewlett-Packard’s printer division, based in Boise, is expecting improved sales next year — and what’s more, the industry agrees. By Sharon Fisher, 12-22-09 Amidst the news that Micron Technologies Inc. has made a $204 million profit this quarter—the biggest one in eight years, according to Idaho governor and Micron champion C.L. “Butch” Otter—Hewlett-Packard Co. is insisting prospects are improved for its printer division as well. Moreover, the company—which is not known for its marketing acumen; as the old joke goes, if HP were selling sushi, they’d market it as “cold, dead fish”—seems to be showing increased savvy in developing and leveraging new markets. HP’s fourth-quarter earnings, announced at the end of November, showed a 15 percent decline in revenue, to $6.5 billion, compared with the previous year. Supplies revenue was down 8 percent while commercial hardware revenue and consumer hardware revenue declined 32 percent and 17 percent, respectively. Printer unit shipments decre
