Are things like advertising, public relations, sales promotion, packaging, web design, collateral and display material… considered marketing?
All of these specialties are simply tactical tools that can be used to support the proper marketing strategy. All too often people focus on the tactical items and pay little or no attention to the development of a well conceived, overall strategy. Putting tactics ahead of the right strategy often causes a campaign to fail.
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- If my marketing program identifies the need for such specialties as: advertising, PR, packaging, web design, collateral materials, displays… can you provide these services?
- Are things like advertising, public relations, sales promotion, packaging, web design, collateral and display material… considered marketing?
