Are they searching on activities as well, like surf, ski, or trout fishing?
Yeah, if we are talking about search engine optimisation, then absolutely. The more specific you can be about the destination, the properties you are renting or the resort you are running, and activities and attractions around it, then you are going to catch traffic to your website and then it becomes very important how that information is structured on your website as well. Are you seeing the design of websites change? Sometimes in Australia you’ll go to a website and you’ll actually see the properties. I don’t know if they go out to find the worst pictures they can, but just the look of the website puts you off. That is a really common problem. We always talk about two things when you see a website. You only have a couple of seconds to make as many people aware of how to capture a potential visitor. The first thing is in the emotional connection to their destination, so you need to use beautiful imagery. The second thing is a clear call to action. In almost all travel websites, there
