Are there similarities between the Pike Place Fish Market and a Starbucks store?
A. The similarity is the commitment to creating an experience. At the Pike Place Fish Market, you buy fish and hand them money, but that’s not what it’s all about. It’s about watching [vendors] throw fish and getting the customers involved. People come there to watch the show and buy fish in the process. The Starbucks experience is more about affordable luxury, being in a homey environment. You walk in and it just feels like the living room of the community. Q. What inspired you to write this book? A. A couple of things. I hated coffee as a kid. My uncle brewed it every morning when I would work on his dairy farm and I would load it up with as much cream and milk as I could just to survive. I hated the taste. I never drank it as an adult. And then, all of a sudden, for some reason, I decided to check out what was going on at Starbucks. I didn’t like coffee and wanted to know why people were into it. Then I became a two-latte-a-day guy. I looked at my own self and thought how did this h
