Are there really opportunities for small business to succeed using social media?
Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the company. The reality of the matter is that various social media have different strengths and weaknesses. While it is true the most obvious benefit of social media is branding and traffic, the truth is that social media can also: • generate lots of good, quality, relevant links, which we all know can help a site perform better in the search results • help to forge relationships. Not necessarily relationships with potential clients, but with those who help to influence potential client decisions i.e. indirect sales • generate direct sales • build a company’s authority in an industry In order for a small business to utilize social media to its fullest, and to determine which social media it should be using as part of its effort, it must understand the trade-offs it faces. Without being able to commit time or money to social media, many small businesses will seriously need
