Are there really 20 times more people in need of a counselor than a life coach?
Quite frankly, I don’t just doubt that I think it’s flat out nonsense. Let’s presume I’m right and the stats are massively out of kilter, what does that tell us? Firstly, that awareness of life coaching and what it can offer it still very much in its infancy. I have posted before; the question I get asked most frequently is “What does a life coach do?” I’m not just talking about at social events or networking either, these are people that call me after visiting my website! So I often spend a good proportion of the initial phone call explaining what coaching has to offer so that the caller is clear as to whether it meets their specific needs. Anybody that has spent time working in sales will tell you that its difficult enough selling a known product. That difficulty is magnified exponentially when you have to almost create the need for the product through education at the same time. Counselors don’t have that problem. Pretty much everybody knows what a counselor and/or psychiatrist does
