Are there particular skills that accountants in public practice must hone in order to prevail in this emerging new environment?
Yes! And the answer is twofold – People-Skills and Forward-Looking Advice and guidance. The first is addressed by Thomas Friedman in his best-selling book, The World is Flat: …accountant if you are an American, you better be good at the touchy-feely service stuff, because anything that can be digitized can be outsourced to either the smartest or the cheapest producer, or both. In addition to the People-Skills, delivering Forward-Looking Advice demands the addition of proven tools that enhance the predictability of the financial consequences of business plans. That means helping to formulate strategies that increase value for all stakeholders within the enterprise as well as customers, suppliers and financial resources.
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