Are there other ways WiseGuys can save marketing dollars?
Yes, through Lifetime Value analysis (LTV). Lifetime Value analysis is the measure of customer loyalty, and will tell you how much you can afford to spend on acquiring a new customer to yield a lifetime of return. We all speak about the importance of building relationships and repeat customers – yet it is truly amazing how any marketing organization can live without this valuable tool. WiseGuys currently calculates actual Lifetime Value for MOM users, based on customer purchases. Since 2009, it is also able to calculate LTV on an organizational site level – very valuable for B-B clients.
