Are there other special procedures for the toll-free (or collect or local) phone number and print ads?
A. Yes, the toll-free (or collect or local) phone number described above — which only applies to radio and TV ads — must be established no later than the ad’s air date. It also must continue for at least 10 days after the air date. Callers must be given all the required disclosures early in the message. A clear and conspicuous written copy of the disclosures also must be given to anyone who asks for it. Print ads described above must appear in a general circulation publication in the community served by the media station. A newspaper circulated nationally, such as USA Today or the Wall Street Journal, could meet this requirement. The print ad must appear at least three days before the radio or TV ad airs, and continue for at least 10 days after the air date. The print ad must clearly and conspicuously include all the required disclosures. Q. Are there special rules for advertising a lease rate? A. Yes, an ad must include the following statement near the rate without any intervening lan
Related Questions
- We have a special rate plan with our local phone company for calls within certain areas. Can we use this plan with Lightyears long distance?
- Are there other special procedures for the toll-free (or collect or local) phone number and print ads?
- INF ISSUES: Are there any special procedures that locals need to go through to get a local letting?
