Are there MM specific critical success/risk factors for MRS for M&S?
I hypothesised that there is a number of success/risk factors critical to the viability of MRSs for M&S (H4). The idea that there are no critical success/factors can be falsified on the basis of the fact that system development projects do fail because of factors like lack of management commitment, too high developments costs, no acceptable Return On Investment etc. In the sphere of MRSs for M&S, I observed some failures due to, for example, to poor project preparation and poor definition of business objectives of an MM kiosk. By the way, one can often notice MM kiosks in shops which are completely neglected by the public, whilst others are used more frequently. Case research (see chapter 3), and a survey of MM projects (see chapter 4) made clear that many of success/risk factors are perceived to be critical, and that most of these are also relevant to projects outside the scope of this research. The relevance of certain MM specific success/risk factors was tested by quantitative surve
