Are there many Mexican advertisers who can be cross sold into the radio programs targeting Southern Californians?
“There are only a few Mexican advertisers to which we can also sell advertising in our Los Angeles station”. What marketing campaigns are you doing to introduce Radio Centro in the U.S.? “We are doing an important outdoor campaign in Los Angeles, which includes newsletters, large and medium sized billboards, bus billboards as well as street furniture in bus stations. To reach advertisers and their agencies, we are implementing a program in the main two Hispanic publications. It is important to say that our advertising agency Casanova Pendrill says that our outdoor campaign is the largest they ever launched” Do you have a digital strategy? “Our digital strategy is limited to our website. We hope that it will generate earnings”. To read the Spanish version of this interview click here.
Related Questions
- Many church software programs are sold in modules at additional cost. Are there more modules to buy with SmartRoster?
- Are there many Mexican advertisers who can be cross sold into the radio programs targeting Southern Californians?
- What can radio salespeople do to get a better understanding of advertisers and agencies?
