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Are there examples of innovative ways of advertising for top luxury brands?

April 26, 2017Advertising brands examples innovative luxury

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Are there examples of innovative ways of advertising for top luxury brands?

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I think the Top Luxury Industry with fashion brands, perfumes, yachts, watches etc is very traditional in the way they advertise with their product. The visual is key in all ads and they all look the same to me as a consumer (nice woman or man with the product or just the product). I would like to find out if there are brands that did something really special with their promotion as in using a concept in the campaign.