Are there examples of fashion, graffiti, and hip hop working side by side?
Did Stussy achieve it? Graffiti and hip hop have been so closely linked for so long and hip hop has been so influential on fashion that graffiti has been close by for tons of fashion since the early eighties. Movies like “Beat Street”, “Breakin’” and “Wild Style” all had a strong graffiti presence. To me, Stussy was the first real hip hop, street graff flavored clothing line that used images from the culture itself as iconography. Prior to that it was more like…”Run DMC rock Adidas so I will too”. With Stussy the fashion became a more reflexive representation of the culture. 7. What do you think of Futura’s work with Levi’s Japan? I like Futura’s collaboration with Levi’s. The stuff looks really cool and I think it’s good exposure for Futura and a smart association for Levi’s. It’s not like Levi’s is new on the scene, Zephyr is wearing a jeans jacket in “Wild Style”. I’m actually working on the same program with Gareth Wills for Japan. He is a designer himself and has a true appreciati
