Are there different tactics used to raise money in today’s economy?
Internet fundraising has gone from being a luxury to an everyday necessity for nonprofit fundraising. We all saw how Internet fundraising helped President Obama raise enough capital to win the presidency. This shift is especially effective among the demographic change to a younger giving base. Also, this method of fundraising is crucial to reaching a mass audience. Of course, there are still the traditional methods of fundraising that will always be around, such as the written letter request, the phone call and/or a face-to-face meeting. What is a bank’s role concerning nonprofits and churches? The bank’s role concerning nonprofits would be to first understand the DNA/personality of the nonprofit. The banker must take the time to understand the nonprofit’s mission, objectives, balance sheet, funding sources and funding cycles. The same applies to churches. Our job is to make sure that when providing products, services or credit, that it’s a win-win situation for the bank and the nonpro
