Are there cultural sensitivities when dealing with Hispanics?
As with any other culture, there are certain cultural sensitivities that should be taken into consideration when dealing with Latinos. For example, when conducting qualitative research with financial matters, males and females are often separated in different groups. This is usually done because most Hispanic women still consider their finances a male thing and in a mix group environment they tend to agree to whatever the male authoritative figure has to say. However, things are changing rapidly and different projects need to be conducted in different ways. That is why you should always seek the expertise of a company that specializes in the Hispanic market in order to avoid this and many other cultural sensitivities.
