Are there basic principles concerning Web writing?
The hyperlinks should be inserted at the bottom of the page or on the right side, or eventually inside the article. They must not be in the title or in the introduction because the Web user is likely to click on the link and leave without taking the time to read that page. There are some rules about the insertion of links. These have to be explicit so that the user will be able to identify the type of content before even visiting the linked page. Acronyms are forbidden because most of the time their meanings are unknown, except to specialists. Do not put too many links either, because they could divert the user from your site.