Are there any studies supporting the assertion that Hispanic men are an underserved demo?
We have looked and found no third-party studies that have specifically gauged the fact that Hispanic men are an underserved audience. However, we have conducted over the last four years numerous fact-finding sessions with Hispanic men all with backgrounds from different Latin American countries, as well as here in the United States, and found that they are indeed unhappy about programming that is directed to them. We must remember that Spanish language television programming, and Spanish language websites for the most part skew females. We have also visited numerous websites and found no real source for male oriented programming. It is from this that we are very much convinced that HombreTV programming will find its way directly to Hispanic men. What I truly believe sets us apart from any other Spanish language media group is the fact that we continually go to Hispanic men (our targeted audience) and ask them the following question: “If you had your own network, what kind of programmin
