Are there any specific sales and marketing techniques or policies designed for the Indian segment?
DB: As mentioned earlier, India is a promising market but it is also a difficult market in the Asia-Pacific region. This calls for all the more attention, research and study to formulate and implement the right formula that can be best suited for the market. With a promising team in place in India, constant meetings, visits and interactions are on with our Indian counterparts to identify the best business practice. We would definitely like to increase our human resource in India with a corresponding increase in budget allocation. KL: We have identified special marketing and promotional techniques for the Indian territory. Constant research, study of market sensitivities and identifying the most suitable business and promotional formula for India is being done by our team in headquarters using tests and surveys. India will definitely see more of Abacus in the future. We have concretised our plans to conduct regular road shows in India in various cities and areas, introducing the host of
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- Are there any specific sales and marketing techniques or policies designed for the Indian segment?
