Are there any secrets to creating an invitation that generates response?
If your invitation isn’t opened, it doesn’t matter what’s inside. Thus, first and foremost, it’s crucial to do all you can to encourage opening. Steps that have proven effective include calligraphy addressing the invitations, placing your return address, but not your name, on the outside of the envelope, affixing postage by stamp, and using an envelope that because of its size or quality stands out from other mail. Addressing your invitations with a label, inserting them in conventional window envelops, or affixing postage by indicia or meter will all have a significantly negative effect on your response ratio.
