Are there any plans to rationalise them?
We always rationalise. But also add, particularly as we expand. As we get into more categories, it is natural we will have more brands. The whole issue of cycling brands is that some brands will work and you have to consign some to history. Was the pesticides controversy handled well enough by Coca-Cola India? I don’t think we were in a well enough position to handle it at the time. It has obviously been finally found to be factually incorrect. All the facts have borne the truth of what we were saying at that time. The problem always with regard to these issues is that people make inaccurate accusations. It is very difficult to respond immediately when they don’t give you the evidence upon which they make the allegations. If you just respond with very quick comment, which is not based on facts, then you are lacking integrity. Has there been an irreparable damage to Coke in India? No, I don’t think so. It had effect at that time. No question about that. But if you look at what is happen
