Are there any plans for an animated full-length film featuring the Pepperidge Farm Goldfish® Crackers characters?
Dan Rice: Thanks for the kind words. I can’t speak for Pepperidge Farm but I don’t believe that there are any plans to do a full-length film. We will however start up on another Goldfish® Season 5 Adventure next summer. Dee Marie: I look forward to the next adventure. How did the concept for this season’s storyline come about? Dan Rice: New York based add agency Young & Rubicam approached us with a great set of scripts and some rough storyboards that gave us an initial idea for how they envisioned the campaign. We then began to work closely with them to create a more dynamic style of boards, along with story reels and animatics to push these spots towards our cinematic style of storytelling and film making. Our next task was to redesign the characters. I wanted to strengthen their forms and silhouettes so their personalities would read well on both a visual and subconscious level. Dee Marie: That had to be a difficult task, as your characters were goldfish. How did you go about it? Dan
