Are there any other BrandIndex-related research products from YouGov?
In addition to the syndicated BrandIndex service, subscription clients have the ability to commission custom research projects and surveys, based on our BrandIndex panelists. This follow up research can provide valuable insights into the causes behind the BrandIndex scores, and the changes in those scores over time.
Because YouGov work is panel-based, we can easily re-contact respondents. That means we can provide forensic targeting for follow-up research – for example, talking only to those who gave a particular brand a bad rating in a particular month. YouGov conducts bespoke consumer research and will tailor a programme for you as needed. It will be cost-effective because we will not have to go out to the population at large in order to identify the very particular segment you wish to understand further.
