Are there any Methods/Methodology for a Competitive Intelligence Research?
The purpose of CIR is to gather accurate and reliable information. The groundwork for the CIR is done through an internal Competitive Intelligence Audit, which is primarily a review of the organization’s operations to determine what is actually known about the competitors and their operations. As a starting point for obtaining CI data, the organization generally has some knowledge of its competitors, and its own CI needs. In absence of a definition of its information needs, the organization may not be able to deploy its resources effectively. To avoid such a scenario an organization may conduct a CI audit, which is effectively a review of its current operations to determine what is actually known about the competitors and their operations. The CI audit helps in pinpointing the organization’s CI needs. When the organization has some knowledge about its competitors and its own CI needs, it proceeds to the stage of gathering CI data. Based upon the CI needs, relevant data can be gathered
