Are there any good insurance companies who dont take part in comparison websites like confused, gocompare etc?
Direct Line quite famously advertise the fact they don’t appear on comparison sites. Their argument is simple, if they did have to appear on a comparison site they would have to pay a fee to the comparison site every time someone bought a policy. Typically these fees are £30-£50. Direct Line have always advertised ‘cutting out the middleman’ and they argue that by not paying this money, they can keep your insurance premium down. The counter argument is that by not being on a comparison site, the public are not able to easily compare prices and surely their huge advertising budget more than equates to the £30-£50 per policy they would pay by being on a comparison site. Funnily enough – I read your question after posting a poll on my company blog on exactly this subject – If you have a view, feel free to express it (I would be grateful as the blog is brand new and has no readers!!) – I am going to link to this question from the blog.
