Are there any additional resources available to help individual growers develop marketing and selling skills?
Many growers are intimidated by the prospects of marketing and selling their products. However, despite these fears, growers should try to develop at least a general understanding of marketing and selling or be willing to recruit family members or employees who can market and sell with confidence. In addition, because farmers’ market customers expect growers to be a source of knowledge about products, production methods, and food storage and preparation, growers should be willing and able to talk with customers about these and other topics. A number of resources are available for growers who wish to develop their marketing, selling and personal communication skills. For information about direct marketing, enterprise evaluation and conducting market research, see Direct Marketing, by Katherine Adam, Radhika Balasubrahmanyam and Holly Born. For information about selling and personal communication, see the MU Extension publication G6222, Selling Strategies for Local Food Producers,by Bill
Many growers are intimidated by the prospects of marketing and selling their products. However, despite these fears, growers should try to develop at least a general understanding of marketing and selling or be willing to recruit family members or employees who can market and sell with confidence. In addition, because farmers’ market customers expect growers to be a source of knowledge about products, production methods, and food storage and preparation, growers should be willing and able to talk with customers about these and other topics. A number of resources are available for growers who wish to develop their marketing, selling and personal communication skills. For information about direct marketing, enterprise evaluation and conducting market research, see Direct Marketing, by Katherine Adam, Radhika Balasubrahmanyam and Holly Born. For information about selling and personal communication, see the MU Extension publication G6222, Selling Strategies for Local Food Producers, by Bil
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