Are there advertising requirements to use the Green Good Housekeeping Seal?
Yes, but the Seal is not for sale: It was developed as a service for consumers and only products that pass our strict evaluations can earn the Seal. Every year, products that apply for the Seal fail the evaluations at the Good Housekeeping Research Institute and do not earn the Seal. The same is true for products advertised in the magazine: if the product doesn’t pass the Research Institute, we decline the advertisement. The evaluation process is open to any advertiser product or prospective advertiser’s product. Products with the Green Good Housekeeping Seal, since they have earned the primary Good Housekeeping Seal, carry a limited warranty: If the product proves to be defective within two years of purchase, Good Housekeeping will replace the item or refund the consumer. There is no other magazine or media outlet that protects consumers by assuming liability for its advertisers.
