Are the retail and merchandising plans for Bindass already underway?
I am going to start focusing on our retail ventures post the launch of the channel. I have given myself 12 months before I launch two cafés in Mumbai and Delhi. These will be brand extensions of Bindass to create a touch and feel of our brand. We are still in the process of conducting research to arrive at the right representations of the brand. But we have zeroed in on gaming consoles, web zones and merchandising counters that will be a part of the ambience along with some other big ideas. These café’s will be unique to an entertainment brand. With the first two café’s, I would like to see how these concepts click with our TG and then we will roll out completely. I don’t want to push it.
