Are the people in the advertising materials real SickKids staff and patients?
Wherever possible, real SickKids staff and patients were used in the advertising materials. In some cases, actors were used when physical demands for young patients were intense or when scheduling challenges for medical staff arose. All of the children featured in the print advertisements are real SickKids patients. To learn more about their stories, visit Our Kids. View our videos, posters, and read stories related to the Believe Campaign here.
