Are the Mercury readers named for the NASA missions?
Yes, they are. When the guys were designing the first reader for the RFID center, there was widespread skepticism that they could meet all the requirements. They looked to NASA’s Mercury program for their inspiration, so they called their first reader Mercury1. Q: In the 15 years I’ve spent covering the logistics/supply chain space, I don’t think I’ve ever seen anything that has created the buzz that RFID has. Why is that? Is it the marketing? Is this going to be anywhere near as big as the hype suggests? A: It is, but it’s going to take a lot longer than most people expect. In the last five years, public perception of RFID has somehow swung from unjustified skepticism to unjustified optimism. It’s true that in the long term, RFID has the potential to revolutionize supply chain management. It’s also true that those people who figure out exactly how to exploit the technology will realize pretty radical benefits in the short term. Nonetheless, the full infrastructure build and the full i