Are the Lloyds TSB ads banking on prejudice?
Lloyds TSB currently has a radio ad that presents 10 reasons to bank with Lloyds. One ad tells you that it has more branches than any other bank in the country. I can see why that’s good. Another ad tells you that Lloyds TSB credits you on the same day you pay a cheque in. Again, I can see why that’s good. But then there’s one that is less good. A lot less. “Did you know that Lloyds’ phone-banking service is based entirely in the UK?” asks a chirpy voiceover. To which I ask back, “Now what kind of reason is that?” But rather than answer my question, the ad warbles on about the generic advantages of phone banking (you can do your banking while wearing a Roxette T-shirt apparently) before posing another question of its own. “If having a phone-bank service based in the UK sounds like your kind of bank, why not make the switch?” It appears that a small number of Lloyds customers, and maybe prospective customers too, would prefer not to make their banking calls to people in another country.
