Are the hoki fish caught in a sustainable, eco-friendly way?
Yes. The New Zealand hoki fishery from which these fish come is one of only 25 fisheries to receive MSC certification. The Marine Stewardship Council (MSC) is an independent, global, non-profit organisation which has developed a certification standard for sustainable and well-managed fisheries. It was set up by the World Wide Fund for Nature (WWF) and Unilever in 1997, but is now run as an independent charitable trust based in London. The MSC eco-label gives consumers the assurance that the fish are harvested in a sustainable, eco-friendly way.