Are the Games supported by British people and/or Londoners themselves?
For the most part, yes, as people are mindful of the economic benefits and prestige of hosting an iconic international sporting tournament. However, the government has had to work hard to promote the benefit of hosting the Games in London to other parts of the UK, not least because of Manchester and Birmingham’s failed bids, encouraging local authorities outside of the capital to engage with the Games in order to generate support and interest locally, such as in schools and sports clubs.