Are the Councils channel-specific – i.e. online or offline only?
No – the Councils are a multi-channel peer network. This diversity is key to creating the environment for members to speak confidentially. Are the Councils industry-specific? No – the Councils are a multi-industry peer network. This diversity is key to creating the environment for members to speak confidentially. What is the geographic composition of the Councils? Members come from across North America, Europe, and Australia/New Zealand. Members from Asia, Africa and Latin America are encouraged to apply. Can existing members exclude competitors from joining? No. Competitors are allowed to join, but they are assigned separate Councils so that members can have confidential conversations, free from competitors, on their own Councils. What does it mean that the Councils are “vendor-free”? Council members have set a strict policy that new members must come from operating companies. No consultancies, advertising agencies, research firms or vendors that sell directly to the members may join.
Related Questions
- The online die-hards who wouldn’t talk to a sharp looking prospect offline and in the real world if they bit them on the nose, I feel have taken it all a bit too far. What do you think?
- What is meant by online versus offline restores? How is this affected by the client software’s local storage feature?
- Are the Councils channel-specific - i.e. online or offline only?
