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Are teens aware of the National Youth Anti-Drug Media Campaign?

April 26, 2017anti-drug Campaign media National teens youth

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Are teens aware of the National Youth Anti-Drug Media Campaign?

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Campaign research in 2008 (through November) indicates an average of 81% of the Campaign’s target audience was aware of ATI advertising, up from 2006, when average awareness was 65%. Interactive media allow the Campaign to reach teens in unique ways as well, providing opportunities to supply more in-depth information than a 30-second TV spot. AbovetheInfluence.com receives 10 times the traffic of American Legacy’s TheTruth.com, and generates a flash banner click-through-rate that is more than four times the industry standard.