Are social networks key to improving customer relations and product development?
This prompts an interesting discussion into whether companies should use social tools to promote their business online, and if so, how exactly they should do it. In short, I believe that yes, companies should be making use of these tools. Nearly everybody has Internet access now, and the social platforms that exist are sophisticated enough to segment user groups for targeted advertising. In effect, we’re now being fed information based on our interests which leads to less annoying adverts and higher conversions for businesses. This is social networking at its base level. To truly harness its power, you need to delve deeper. Tools such as Twitter can be used to interact with prospects/customers, websites like Digg can be used to share information and Facebook is the place where everybody talks. And talk people do. Your online reputation and, ultimately, your company’s reputation rests on how you use these tools. You have a platform on which to deliver information directly to your custom
