Are social media changing the DNA of public relations?
Lisa Cruz says: February 14, 2009 at 11:33 pm Spot on. Couldn’t agree more with your blog. Fundamentals are the same in PR. Practicing (or not) by those fundamentals is also the deciding factor between the great PR professionals and the not-so-great. Thank you! Reply Richard Becker says: February 15, 2009 at 11:33 am Well presented. I might agree with you. I can see that the DNA has not changed, just as it hasn’t changed with strategic communication. The foundation is remarkably the same. The measurement has not changed. So what has? If anything, social media has contributed to the acceleration of the message, the number of situational events, and the number of public participants. But the DNA we use to address those changes, has not changed. Except, of course, for people who might not really understand public relations. All my best, Rich Reply Steve Cadwell says: February 16, 2009 at 8:54 am Great synthesis of Peter Shankman’s main points and wonderful analysis. With enthusiasm, skill
