Are senior executives/chief executives in the mindset to appreciate the potential benefits of project management?
Prof. Green: Until recently, project management has promoted itself in technical terms. If it was promoted in terms of the integration at general management, at the ability to manage across the functions lending technique procedures with judgement, then it would be much more attractive to senior managers. So, it’s about the blending of the hard and the soft, the techniques with the judgement and the experience that makes project management so powerful. If senior managers don’t embrace it at the moment, it’s not because they are wrong. It’s because project management hasn’t marketed itself as effectively as it should’ve done. Ed: Do we need to sell to senior executives and chief executives that it will deliver competitive advantage to them? Prof. Green: No, I think we need to show them how it does it. We need to go in there and actually show them how they can use it, not just in terms of delivering projects on time and within cost. We need to demonstrate to them how they can use it to o
