Are search engines the key to internet website marketing ?
No matter how you have become involved in internet website marketing, whether you’re a first-time publisher or a seasoned advertising pro, it’s essential to find out as much as you can about the key search engines. Only recently have businesses begun to wake up to the financial potential of optimizing websites to give them a foot up the rankings ladder, or of driving targeted traffic to their sites via pay per click (PPC) advertising. Either way you’ll want to know where you’re spending your time and money: Google Conceived in the mid 1990s by Sergey Brin and Larry Page (both PhD students at Stamford University), Google was born in sunny California in 1998. Today it’s not only the most important engine on the web, but also one of the most desirable commodities on the stock exchange. A search engine is only as good as the results it provides and Google’s success is directly attributable to its unique indexing system which approaches the web as one big popularity contest. The basic premi
