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Are search agencies and consultants worth the extra cost?

April 26, 2017agencies Consultants COST extra search worth

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Are search agencies and consultants worth the extra cost?

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Search marketing has been around for 10 years now, and for the vast majority of that time marketers have conducted their campaigns in-house. In fact, of our respondents on the client-side (versus agency-side), 76% using SEO did it in-house and 66% using paid search ads did it in-house.