Are residents in Raleigh and Chapel Hill negative about Durham?
Scientific public-opinion polls show that, by 2 to 1, they have positive personal experiences in Durham. However, half believe that local media are more negative about Durham than other communities, and 36% say that, based on the way other people talk, they would expect a negative experience in Durham. The result is that, even though their personal experiences have been positive, a great proportion of Raleigh and Chapel Hill residents are left with a negative image of Durham. This wouldn’t matter greatly, except people from these and other nearby communities hold half of all Durham jobs.