Are questions of quality, merit, and ideology also sometimes tricky?
You have to have a commitment to quality in editorial content and production. We had decided to make books that can compete in national and international market. This means, sometimes, alienating your very own constituency. You antagonise your friends, co-feminists and colleagues. The quality argument upsets them because you are talking the dirty language of the market. You can’t keep everybody happy all the time, though I would like to. Doesn’t the fact that feminism isn’t quite `one sisterhood’ it was once believed to be questions of race, caste, class… being important factors now making feminist enterprises such as yours more difficult? It makes it more challenging and exciting! Ten years ago, our primary market was our co-feminists. Now, in addition, there is a wider market. There are people scared of the old feminist tradition but are also attracted to some of the things it talks about. There are also those who want to just have fun, enjoy the business of being a woman. And it’s
