Are QOD products “formaldehyde-free”?
QOD’s Brazilian Keratin products do not contain industrially manufactured raw formaldehyde, unlike formaldehyde-based keratin treatments. Instead, we have invested ten years of research into a patented process that mimics the effects of formaldehyde, and is readily accepted by the FDA. Still, we choose not to market our products as “formaldehyde free.” This is usually a disingenuous marketing gimmick, and potentially even harmful. Any formulation that produces a significant volume-reduction in the hair lasting several weeks is a potent salon product. It should be treated with healthy respect, and handled in compliance with sensible safety protocols by licensed hair professionals only.
