Are products that use electrical muscle stimulation effective in reducing stored abdominal fat?
There have been a number of products marketed to consumers on the premise that the activation of electrical muscle stimulation units on the abdomen can decrease subcutaneous abdominal fat. This is another fallacy. The “Ab Energizer Exercise System” was recently pulled off the market by the Federal Trade Commission. This system included an exercise belt that included multiple electrical pulses. The individual was supposed to wear the belt with claims that the unit would create “six-pack” abs with “no pain, no work, and no sit-ups”. The underlying concept of the produce was that of “spot reducing”. The marketers insinuated that the product would stimulate the underlying muscles and that the overlying fat would melt off. They claimed that the device would tighten and tone the muscles while creating a slimmer appearance. In its ruling of the product and its claims, the Federal Trade Commission permanently banned the owners of the product from claiming that the Ab Energizer or any similar d
There have been a number of products marketed to consumers on the premise that the activation of electrical muscle stimulation units on the abdomen can decrease subcutaneous abdominal fat. This is another fallacy. The “Ab Energizer Exercise System” was recently pulled off the market by the Federal Trade Commission. This system included an exercise belt that included multiple electrical pulses. The individual was supposed to wear the belt with claims that the unit would create “six-pack” abs with “no pain, no work, and no sit-ups”. The underlying concept of the produce was that of “spot reducing”. The marketers insinuated that the product would stimulate the underlying muscles and that the overlying fat would melt off. They claimed that the device would tighten and tone the muscles while creating a slimmer appearance. In its ruling of the product and its claims, the Federal Trade Commission permanently banned the owners of the product from claiming that the Ab Energizer or any similar d
