Are products labelled as natural healthier and better for me?
This is a psychological ploy adopted by advertisers. Products labeled ‘botanic’, ‘organic’ or ‘herbal’ carry the connotation that they are ‘natural’ products and therefore healthier or better for us. We could easily say that poison ivy and beestings are ‘natural’ however, these are hardly good for us! ‘Chemical’ has negative connotations, although everything is chemical. Water is natural, but it is composed of the chemical elements hydrogen and oxygen. By the time a natural ingredient has reached a commercial product it is completely different to its original form. Truly natural expressed oils of flowers, herbs or fruit are many times more expensive. If you are buying a reasonably-priced product, the chances are that the fragrance is not natural either. Any plant, fruit or food will spoil without preservation and the most effective preservatives are chemicals, which are found in so-called natural products. The ingredients on labels are printed in descending order of percentages, the hi
