Are people going to use Case Western Reserve University all of the time now?
The university’s preferred editorial usage is Case Western Reserve University on first reference in all uses. On second reference the university prefers Case Western Reserve in formal applications. The university also recognizes that—based on a constituent’s relation with the university—there are many ways in which the community will “shorthand” the university’s name including: Case, Case Western, Reserve, CWRU, etc. While it is important that the university provide flexibility to the community in how they reference Case Western Reserve University, senior leadership also recognizes that significant investment and cultural habits have reinforced the “Case” nickname. Therefore, the university will continue to adopt Case on second reference in informal uses, including e-mail applications, the university’s Web address, athletic uniforms, some bookstore merchandise and media references, among others.
