Are PDFs ok for email?
Question: Is it ever okay to send email content as a file attachment in a PDF? I get tired of having spam filters block my newsletter as spam. Plus, I send out special reports to new subscribers, and those are too long to put into a regular message. Answer: Don’t do it! Attaching any file to a bulk email message is much more likely to get your message blocked at more ISPs because it is a potential virus threat. To protect your newsletter from spam filters, you’d be better off in the long run reviewing both the content and the text and HTML templates to make sure nothing in it unduly triggers a filter. Besides, you don’t want to put an extra barrier between your content and your readers. Those who scan email in a preview pane or on a mobile phone might neither see nor be able to open the link to get to the PDF, and others never download attachments. On the other hand, when you need to distribute special reports, white papers, premium content or rich media that would consume a lot of ban