Are Panerai Watches the Most Macho of Watches?
Panerai watches aren’t the most well known of men’s watches but this esoteric brand is becoming highly desirable among men who want a watch that has masculinity written all over it, all be it, written in a fine, understated handwriting style. Few other watches can claim the kind of diving watch pedigree of a Panerai. Originally an Italian watchmaker (the company has since relocated to Switzerland) the company had a long history of producing precision diving gauges for the Italian Navy. During the Second World War, it was commissioned to produce diving watches for Italian commandoes. Its watch designs were even considered to be ‘top secret’ at the time; how many other watch brands are as James Bondish as that? However, the company went into almost total obscurity after the WWII, being only appreciated by a select band of connoisseurs. Things changed when it was bought by the luxury giant Compagnie Financiere Richemont. Although, the owners have been successful in aggressively marketing
