Are other car companies making similar transitions?
DB: I don’t believe so. I really think it’s the trustworthiness factor. We’re working in the regions with government officials and highly visible local NGOs. There’s a certain amount of groundwork to gain that trust and we have a strong global reputation in this regard. LB: At the same time, today’s automotive industry seems schizophrenic. You have companies like Toyota benefiting economically from the Prius and fighting higher CAFÉ standards at the same time. Where do initiatives like the Ford Urban Mobility Network fit within Ford today? DB: We will continue to design and produce vehicles customers desire around the world. We are saying that to be a sustainable business, in the economic, environmental and social sense, we need to explore new models of transportation to meet the changing needs and demands of an increasingly urbanized markets where personal vehicle ownership will be only one of several transportation options. I think it’s a fair question but I do believe we have a lot
