Are Online Therapist Locator Services Worth the Money?
I have talked about how not to use your online therapist locator statistics as a measure of your success. This week I was working with an interior designer who is starting her business. I recommend she join BNI, a referral organization for business owners. When she learned that BNI cost $370 a year plus the costs of the weekly breakfasts, she did some fast numbers and said “What a bargain! An average client will spend between $2,000 and $5,000 with me. If I get one or two clients a year, it will be a phenomenal investment.” Some therapists tell me that their online therapist locator listings “aren’t working.” When I ask what that means. I begin to understand their frustration. Their expectations aren’t realistic. I will tell you that many therapists in North America are starting to notice a slow-down in the number of referrals they are getting from the internet. I think this is due to: 1) the economy 2) the summer season and 3) the number of therapists marketing on the internet is incr
